Aug 30, 2011

Content is still king!

 New display technology is amazing. Just look at what Nanolumens is doing.

Nanolumens flexible and lightweight indoor LED screen

Although this may not apply to Nanolumens screen systems, 'amazing' can be a double edged sword. On one hand it is, well, amazing and on the other clients see new technologies for the first time with amazing demo content specifically made for it. They want the technology and they buy it. Content, unfortunately, is an afterthought. This is particularly true about OI’s.

Jan 24, 2011

Has the industry hit a wall or is it just quiet before the storm?

Recently the Sony Ray Modeler prototype was revealed. Granted, it’s not exactly true 3D holographic video but certainly a step in the right direction. And in Tokyo, Toshiba’s own Reiko Fukushima, the researcher who led in the development of the Cell display system that allows for viewing of 3D without the use of eye wear, is absolutely admirable but hardly groundbreaking. What will the next eureka invention be and when will we get a glimpse of it?

Dec 13, 2010

What's the deal with QR codes anyway?

This is an area that is changing and developing at a breathtaking pace. If you have anything to add or comment, please feel free to do so.

The observant reader will, by now, have discovered that I have what is known as a QR code on my blog as my profile image. This QR (Quick Response) will, when using a scanner app for your smart phone, direct you to my website. It could have been a simple message, maybe a haiku, maybe a super secret code that would unlock an unfathomable fortune or at least lead you to the next clue or maybe just a V Card with my contact info! In this case it is just my website!

Super secret code!
(If you have Google Goggles, snap a picture and see where it takes you!)

So what is a QR code anyway? Well, wikipedia explains it like this:

Dec 6, 2010


I’m sure some of you are contemplating upgrading your tiny old TV to a nice big 3DTV this Christmas. But with all the different goodies available, it is no wonder that ordinary folks get confused. Even the experts don't always agree on what is what. Personally, I have worked in a somewhat related field for a number of years and I still have a hard time figuring out what the various competing manufacturers are talking about. One thing is certain, 3D is here to stay. LCD and LED display manufacturers have been ramping up research and production. They are churning out 3D screens like there is no tomorrow and anything that is not labeled “3D” is so last year! Let's dive into the subject a little bit shall we.

Nov 24, 2010

Creating content for OI's

Ok, so your client decided to blow everybody's mind 5 minutes ago. There is an event in two weeks and "I WANT A BLEEPING HOLOGRAM ON THE STAGE!". Of course you know already that it's not a hologram, it's an OI! As you are about to, politely, explain this fact to your client he goes on to tell you that oh, they want to shoot their celebrity spokesperson who happens to be in two hours. He/she has about 20 minutes to spare before he/she is rushed off to the next gig! Great.

You have a decent relationship with the studio around the corner and you have an uncanny ability to scramble people when you need them! No problem. The green screen set at the studio is free and ready to roll and you are having lunch right now with a struggling videographer in need of work! DONE, Vegas style!
The minor issue is that you have no idea how to shoot for an OI. What are the caveats? How do you position the camera? This is when you thank your lucky star that you took time out to read this blog, right?

Nov 22, 2010

It's not a hologram!

Although I want to be careful about diminishing what I do to being an optical illusion of, well, an optical illusion, I do have to say that what I do and what everybody else, like me, is doing in marketing and advertising cannot be defined as holographic. The Merriam-Webster dictionary defines a hologram as follows:


noun \ˈhō-lə-ˌgram, ˈhä-\

Definition of HOLOGRAM : a three-dimensional image reproduced from a pattern of interference produced by a split coherent beam of radiation (as a laser)

It is really interesting to see how some of the companies out there claim to offer holograms when they are clearly Pepper's Ghost applications or direct projections. If you already know what Pepper's Ghost is, you will understand that the actual image is either based on a 2 dimensional projection reflected off of either glass or foil at a specific angle, or it is a reflection of the actual object or person. So either, these companies do not actually know what a hologram is, or they are deliberately misleading audiences and clients who don't know any better.

On a lighter note!

Your eyes and your brain are the main ingredients in creating the perfect OI (Optical Illusion)

This image is a great example of how our brains play tricks on us. The dots between the black squares are all white, yet somehow we all see black dots appear.
(Footnote, if you see something other, like unicorns or monkeys, I would recommend you go see a doctor!)