New display technology is amazing. Just look at what Nanolumens is doing.
|Nanolumens flexible and lightweight indoor LED screen|
Although this may not apply to Nanolumens screen systems, 'amazing' can be a double edged sword. On one hand it is, well, amazing and on the other clients see new technologies for the first time with amazing demo content specifically made for it. They want the technology and they buy it. Content, unfortunately, is an afterthought. This is particularly true about OI’s.